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Innovations, Trends & Benefits of Technology in Health & Personal Care

Innovations, Trends & Benefits of Technology in Health & Personal Care

Tracy Watson

23/10/2020

8 min read

digital healthcare

Since technology is affecting almost every part of our lives, it should come as no surprise that it has a big impact on our personal care. According to Statista, the personal care segment is expected to exceed $173 million, and user penetration will also grow by 9% over the next few years and reach 25.6% by 2024. Since the personal healthcare market is clearly on the rise, it is good to examine the healthcare information technology that is powering this growth. 

1. Wearable Technologies in Healthcare

Wearable technology has been a game-changer in the personal healthcare market, and, from the looks of it, it is here to stay. Ever since smartwatches hit the market, personal care tech products have steadily increased in popularity, and it is easy to see why. Wearable healthcare tech allows the user to monitor and track all kinds of physical activities, calorie intake, physical activity, and many other personal health aspects. Over the next couple of years, you can expect such technology in personal care products to start impacting how we take care of our skin and our beauty in general. In fact, we are already seeing some products on the market today that monitor sun exposure and other skincare monitoring devices. 

Wearable Technologies in Healthcare

2. AI in Healthcare 

Many new advancements have been made in AI over the past couple of years, and there are now even applications of AI in personal healthcare. AI has been one of the biggest emerging technologies in healthcare, and we are feeling its effects on products like healthcare chatbots. If you are not feeling well, the chatbot will ask you a few questions about some of the symptoms you are experiencing and tell you if you need to seek immediate medical attention. The impact of technology in healthcare is expected to grow with the ongoing effects of the COVID-19 crisis. Since these chatbots can diagnose if you are experiencing coronavirus symptoms, it takes some of the burdens off human healthcare providers and avoids unnecessary trips to the hospital. 

3. Voice Activation 

We are already used to voice activation technology like Alexa and Siri, but we can expect to see an increased role of using technology for self-care. Large companies like L’Oreal and Sephora are already developing voice activation searches to help them enrich shopping platforms. This should not be surprising since half of all searches might be voice-activated by the end of this year, and many mobile queries are already done via voice search. The good news for consumers is that this technology trend in healthcare will make it easier for them to find the products they need since the abundance of healthcare items will increase, and it will be difficult to distinguish between two or more similar products. 

voice activation technology

4. Virtual Assistants 

We already mentioned technologies like Siri and Alexa as part of voice-activated searches, but their roles in healthcare can be increased even further by reminding us about our health needs. For example, it can remind us to maintain a healthy work-life balance, take prescribed medication when needed, monitor stress levels, and many other applications. Such healthcare technology solutions are getting popular every year since their functionality is expanding and offer many benefits to the users. As time goes on, you can expect the role of such technology in the healthcare industry to expand since they provide a win-win for both consumers and manufacturers. 

5. Augmented Reality 

We tend to associate AR with games, but there are also many practical healthcare applications of augmented reality as well. In fact, many augmented reality solutions for the healthcare and personal care industry already exist. For example, apps and smart mirrors allow customers to try on makeup virtually without having to apply it on their skin directly or try hair products without risking any side-effects. One of the biggest reasons why such healthcare technology advances are so popular is their convenience. Customers can try on all kinds of products from the comfort of their homes, which is also useful because people are hesitant to make trips to a physical store location, which also reduces certain health risks as well.

digital innovation in healthcare

Expect More Innovations in Healthcare Technology in The Near Future

We are currently living through a health crisis, which has increased the number of attention people pay to their personal healthcare, and they rely on healthcare technology advances to keep them healthy and safe. The examples of technology in healthcare that were mentioned above are already making a significant impact in this area, and there are many benefits of technology in healthcare. However, it is essential to note that we have only scraped the surface of what is possible. All of the trends show that future technology will give us even greater insights into the current state of our health and provide us with a lot of guidance on how we can get healthier and stay that way. Given such an increase in consumer demand and possibilities, many companies are investing in all kinds of technology to assist regular people in taking control of their health. And if your company is looking for an innovative software solution for healthcare or beauty business – feel free to contact Skywell Software.

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