Wylla Abbott, guest writer 25/05/2020 #Tips 7 min read The way we do business has changed drastically over the years. Commerce has shifted to the point where a large part of it happens in the digital space. This has opened the floodgates and has given smaller companies a chance to grow rapidly and become successful. And with more and more startups popping up, the advancements in technology show that the sky truly is the limit.However, due to the high level of competition, it is now harder to set yourself apart. Indeed, startups are taking over different industries and are becoming a disruptive force that is looking to change the world as we know it. This is why it’s more important than ever that you maximize the potential of your startup by utilizing all the resources available to you. And while we can go on and on about the drastic changes you can make to improve your business, let’s start with something you can change right at this moment: the software you use.The Ability to Work RemotelyWe’ve been told over and over that the future of work is remote. Marketing strategists at the Startup highlight how remote workers are more prevalent in business than ever before, as many major industries now provide their employees with the option to work from home.Now, you may seem apprehensive about this, and that’s completely normal as remote workers aren’t really part of the traditional business model. Full-time workers are supposed to be in the office. However, this has also changed through the years as advancements in software have had a significant role to play when it comes to the shift towards remote work. As we’ve learned in recent weeks, due to most of us being stuck at home, videoconferencing and team management software such as Slack and Microsoft Teams have helped bridge the gap of distance. This software has made it possible for teams to continue to collaborate and work together as they would in an office. A startup needs a platform for workers to stay connected; otherwise, the company can easily lose time and money to disorganization.Content and Data is Now the Lifeblood of an Online BusinessBusinesses nowadays rely on the use of data to better understand and serve their target market. So much so that data has become the lifeblood of business, as more and more companies learn to rely on data to be able to optimize their services. However, there seem to be aspects of data collection that companies (particularly the ones that are just starting) still manage to neglect. SEO company Ayima points out that a common pitfall that small companies fail to address is the lack of optimized content. Your content is what connects your company to your market, and is what allows you to collect the most accurate data from your customers. If your content isn’t tailored to cater to that market, then you are wasting both time and resources. This is why it’s essential to use tools such as Google Analytics 360, which provide companies with modern measurement tools that are easy to use and understand. This will give your startup the best chance of creating a strong online presence that will reach both your target market and beyond.The Importance of CybersecurityConsidering how vital data is nowadays, you’ll want to do all you can to protect it. This becomes especially important when you consider that small businesses are becoming the favored target of cyberattacks. These attacks won’t only leave a mark on your business’ pristine reputation but will also cost you quite a bit in damages.The only way you can avoid having this problem is by investing in cybersecurity software. Considering emails are the most vulnerable to attacks, companies must get a tool that properly protects them. Tools such as Mimecast protect your system from malware, phishing, and malicious spam. In today’s connected world, cybersecurity is paramount, and companies are expected to have the latest software to protect themselves and their customers.If you want to learn more about business software, then you might want to check out our article on the ‘Top Five Software Development Risks You Should Know About’.Author Bio:Wylla Abbott has been in the business and tech industry for five years now, and she is always fascinated by new innovations. In her free time, she loves to volunteer at the local animal shelter.