Custom Facebook & Instagram AR filters for FMCG Brand

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  • Spark AR Spark AR
  • Java Script Java Script


The client wanted to increase their brands’ social activity by engaging the young target audience and conquering their loyalty. 

AR filters development process
creating ar masks for facebook and instagram
augmented reality masks creation
how to create filters for Instagram


After the thorough examination of customer requests and opportunities that social media platforms can offer, Skywell Software specialists suggested reaching customer’s goals through the AR masks development. AR mask is a useful tool that accompanied the brand’s primary advertising campaign and targeted generation Z.


A high level of technical performance combined with visual appeal created a quality product. AR filters fitted perfectly into the holiday atmosphere and special occasion promo.   

They attracted the attention of Instagram and Facebook users, leading to significant brand attention growth. A broad audience was able to learn about the brand and interact with it.  

For two weeks only, published AR masks gained from 200K to 450K impressions, 2,000 – 4,000 captures, and 500 – 1,000 shares each. 

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