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Wizzzi – an augmented reality game based loyalty program – is meant to help retailers earn customer loyalty and retention due to its interactive and bright functionality, interesting for kids and grown-ups. This includes turning one-time customers into loyal ones, increasing turnover, and distinguishing themselves from the competition.
Wizzzi needed to increase customer loyalty and attract new customers, as well. This would increase the average purchase rate and the amount and improve retailer recognition. Since consumer expectations increase anywhere from 2%-25% every year, it gets increasingly harder for retailers to achieve lasting loyalty since this requires not just simply meeting the customers’ expectations, but also emotional engagement and brand trust. However, even a small increase in customer loyalty can pay huge dividends. For example, a 7% increase in customer loyalty can lift lifetime profits by as much as 85%.
Wizzzi retail loyalty game is expected to achieve an increase of average check and frequency of purchases. The volume of traffic would also be increased and maintained at a particular level. As far as the long-term goals are concerned, the loyalty program would bring in additional profit, increase customer loyalty, and the turnover rate.
In order to exceed the client’s expectations, was created an innovative game using AR technology, especially for the loyalty promo. This game has 26 unique characters within a wizard universe. The legend of the universe of wizards Wizzzi is described in a fantasy-story about the confrontation of magic wizard clans. The story was written by a professional story writer and game designer exclusively for the loyalty program. Wizzzi also includes collectible cards of the 26 characters and created following the principle of value and collectivity. All of the cards come to life thanks to augmented reality technology and can be used for board games as well.
The Wizzzi AR app allows to animate characters on the cards and fight in AR. You can also take a photo or video with the characters in AR and play in the remote game mode.
As a result of the successfully launched loyalty campaign, the average check, purchase frequency, traffic, and the turnover growth will increase. This game also can achieve the long-term goals of increasing revenue and growth of customer loyalty.
If you are looking for a way to impress your customers and earn their loyalty and trust – the Wizzzi AR game can be your best solution, as it’s still available for you. Contact us via the form below for details.
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