Nick M. Cohen 15/06/2018 #Retail 9 min readMobile Shopping Apps Drive Brick-And-Mortar Sales Out of Business GloballyNowadays, mobile shopping apps and the whole global retail industry keep their galloping raise forward, paving the way to nearly revolutionary digital transformation. Although conventional physical storefronts are still making a tangible contribution to global trade, let’s face it — most of good old brick-and-mortar ventures have already moved online. In today’s integrated marketplace free of cross-border limits, the EU member-states are seen particularly leaning toward mobile shopping apps, internet-based retail software and brand-new standards of customer experience. No wonder, European consumer community can possess at least one good reason for turning to digital sellers. And gradually diminishing “offline storefront” seems now left far behind like never before. In addition, the lion’s share of Europe’s giant department stores are clearly seen pushing great portion of their property and equipment towards progressively capitalized digital disposition.European Vendors Conditioned with Mobile Shopping Apps & Cross-Platform Software Based on the recent market research by Forrester Consulting, up to 85% of EU-based businesses admitted taking all-embracing measures to coupe with challenging commercial transformation of today at least by three principal directions. According to the experts, digital innovation is now calling retailers to transform modern shopping experience into a single go-to destination for buyers. That’s why EU-28 partnership countries, as well as rest of world’s digital community, are now involved in progressively expanding era of digital transformation. With every main party of the deal taken into account — mobile shopping apps developers, commercial software providers, manufacturers, online vendors, ecommerce giants, and open source community itself — Europe’s consumers will now take high-quality mobile shopping apps with robust user experience for granted. It has been already reconfirmed by the current state of online trade inside the EU, featuring unprecedented double-digit growth. And the most significant gains are reported particularly in the realm of mobile shopping apps, custom web development, as well as cross-platform software solutions. However, nearly all major trends seen throughout this year can be easily split into just 3 primary categories: robust UX & innovative mobile functionality, advanced billing options with minimal payment fees, as well as maximum affordable pricing cut with automated subscription-based shopping deals.Mobile Shopping Apps Keep Locked On the Highest Standards of User ExperienceMobile shopping apps are still aimed at providing online shoppers with the most user-friendly, enticing and functional digital experience possible so far. At the same time, however, delivering perfectly seamless mobile experience isn’t the point for present-day retailers, at least alone by itself. In fact, the key to getting the edge on cutthroat-level sales competition lies in close customer interaction. It suggests turning every stage of marketing funnel into a fully controllable journey. Ultimately — to convert more potentially interested clients into the actually paying ones. As for “most likely” case scenario of this year, core game changers in the industry like Groupe Auchan SA are expected to be subsequently endorsing existing mobile expansion. Regarding even more proactive undertakers found on the very edge of innovation, these guys are about to proceed with deepening digital transformation. The future calls for addressing the customers in the most tech-equipped way available so far. It means that nearly tangible physical presence becomes now much more feasible thing to do, thanks to augmented and virtual reality. And these two features must keep taking the whole show on the road, for sure.Transaction Costs & Payment Security Giving Another Chance to CryptocurrencyIt wasn’t so long ago that all Internet vendors had nothing to do but keep betting only on traditional payment options, determined by uniform standards of financial security accepted across the Web. Now, however, with modern digital transformation taking another tech leap, not only billing methods advanced greatly. Even common types of preferred currencies have changed a lot. Indeed, the first fundamental move to that point had been already taken long ago — as Overstock initially known for the first major online retailer to offer equally acceptable bitcoin payment option to every client as far as early 2014. According to Reuters, the company managed to set monthly average of $300,000 bitcoin-based revenues by the end of that year already, which equated to over $2 million in total. But for the time being, cryptocurrencies as an entirely self-sufficient payment method seem to be generally underestimated. The lion’s share of online retailers is still doing best to keep away from accepting crypto — mainly due to its quite volatile nature and rather slow transaction speed. At the same time, however, when built properly using the right enterprise-level blockchains, cryptocurrencies can offer significantly lower operating costs to benefit all parties, coupled with better payment security to help retailers. Nevertheless, related operational experience, particularly in the e-commerce industry, demonstrates that these two above advantages, accompanied with generally reduced fraud like unauthorized charge-backs, must play a critical role in the next-door institutional adoption of cryptocurrency.Automated Subscription-Based Trade to Switch-Up the GameMuch like good old offline business inevitably losing the race, e-commerce vendors have recently faced additional pressure released by newer subscription-based dealers. For example, let’s take a casual personal shopping service. Imagine that it’s all about selling apparel and accessories. Although it seems to make the business just the way myriads of others do, there is one thing that can switch up the game. Put simply, the smartest way of putting digital transformation into action over there — is to offer next-level convenience factor in retails. Say, making up unique shopping boxes individually tailored to every customer interests, needs and specific preferences. That way, most of related subscription-based vendors can easily maximize their income-generating potential with the power of automation — simply popping up to fill market niches with more affordable wholesale-like price tags, backed with direct mode of ongoing push-button order placement. Or we might as well take a look at Amazon itself, and so much popularized Dash Buttons function. This option offers order refills to be set automatically, just once you run out of nearly any given product or service. As a result, it becomes clear that digital transformation in retails, fueled with software automation — both in Europe and across the globe — leaves no room for half-baked mobile shopping apps or too sluggish business owners. Therefore, all Internet retailers that fail to hop on the “train”of rapid digital transformation will be simply left at the station, unconditionally and without exception.