Tracy Watson 06/05/2021 #Popular #Tips #Retail 9 min read Even though online sales continued to grow throughout the pandemic, e-commerce still represents only a small part of total retail sales. In fact, in the US, this is as low as 14.5%. From this, we see that the vast majority of retail sales still occur inside physical store locations. However, due to increased competition in this industry, you need some retail marketing strategies to help you stand out. To help you find a strategy that works for you, we collected some of the most successful ones in this article. But before we get into all of the strategies, let’s first get an overview of what retail marketing is. What is Retail Marketing? Retail marketing is using a variety of retail promotion ideas to get more customers coming into the store. People tend to associate marketing with using paid channels to increase brand recognition, but there are many free or low-cost retail marketing strategies for you to choose from. This includes all kinds of online or in-person strategies that include contests on social media, a referral program, and a simple sign outside your store. Very often, you will need to use a mix of promotions to get the results you are looking for.Now that we know what retail marketing is, let’s take a look at some of the strategies so you can find a retailing promotion that works for you. Top 5 Retail Marketing Strategies You Should KnowLoyalty Programs Loyalty programs can be a great retailer promotion since it rewards repeat business and encourages people to buy more to unlock new bonuses and rewards. It also introduces a gamification element to the shopping process that allows people to compete with their friends, which also encourages them to shop. One of the most interesting and successful examples is the rewards program called Wizzzi. This is a cool AR loyalty program that allows customers to unlock new characters of the Wizzzi universe with each purchase. All of the characters come to life via AR and can even fight with each other in AR. Overall, this was a great idea that increased the loyalty of the customers. Therefore consider hiring a dedicated development service to develop a loyalty program like this one. Augmented Reality Advertising Since we already touched on using AR marketing, let’s continue with some additional augmented reality marketing campaigns you can try. One of the most reactive ideas includes using AR on the product labels. So, for example, users would scan a code located on the product, and some useful and engaging information would appear in front of them. Finlandia Vodka has used something like this to great effect to sell some of their newest products by telling shoppers interesting drinks they can create. Also, augmented reality advertising can be used to enhance the standard window displays a lot of stores are using. For example, let’s say you have a clothing window display. Every time somebody passes by, they will see themselves in the clothing the mannequins are wearing. Many retail stores are already using such AR advertising to attract new customers. Use Online Marketing to Boost In-store Shopping Online marketing includes creative retail sales ideas both on social media and your website. Since social media platforms allow you to reach more customers than those close to your store, you can develop some creative retail promotions to promote your physical location. This includes things like going visual on Instagram and Pinterest, engaging in real-time conversations via Twitter, and uploading tutorials on YouTube. All of these platforms will help you create retailer promotions to discover and reach out to new customers. Think about a retailer marketing strategy that will be appealing to people interacting with your brand for the first time and offer them some promotions that will be difficult to turn down. As far as your website is concerned, it is also an important tool to help you boost in-person sales. When people search for particular items, your website needs to appear as one of the top search results. When they land on the page, it needs to be intuitive and easy to navigate. Since it can be difficult to create such a website yourself, consider hiring retail marketing services to help you. Consider Partnerships and Collaborations Partnering with other businesses in your local area can be a retailing marketing strategy that pays off. This sort of partnership can take many forms. For example, if you are selling coffee mugs or tea sets, consider asking some local coffee shops or restaurants if they would be willing to put up some advertising or even sell some of your items in exchange for you doing the same. This allows you to significantly expand your retail store marketing and discover new customers. Another exciting store advertising idea is to pool together resources and create some sort of contest. These types of sales ideas for retail work because people will be eager to win a prize and therefore more willing to make a purchase. Therefore, consider further exploring such sales promotion ideas for retail since they have worked for many businesses in the past. Sell Locally-Made Products This is one of the most interesting retail marketing ideas because shoppers are more conscious nowadays. They are looking to support local businesses instead of larger retailers, like Walmart. If you sell locally-made products, be sure to include this into some of your store promotional ideas as they can create new business for your store and increase economic activities in your area. There are also various in-store promotion ideas that you can think about to show people which products are locally made. Find the Right Retail Sale Ideas That Work for YouWe discussed some of the most interesting and creative retail store marketing ideas, and you will need to find the ones that work for you. While some of the retail promotion strategies we mentioned can be implemented independently, the ones involving augmented reality marketing will be more challenging, which is why you need a trusted development partner. Skywell Software has extensive experience developing AR solutions for the biggest retailers in the world. Contact us today to learn more about how we can help you.