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Our eCommerce marketing agency creates digital solutions for retailers to help you achieve your business goals and increase revenue.
The e-commerce marketplace is very competitive, so businesses need to have a strategy to help them stand out from the competition. One of the most popular e-commerce marketing strategies is increasing personalization and offering customers unique experiences. Such retail marketing will help you build stronger and more meaningful relationships with your customers, allowing you to increase satisfaction rates and turn one-time customers into loyal brand ambassadors. However, with so many companies vying for the same clientele, it can be difficult to gain consumers’ attention and deliver your message.
This is why online retailers use all kinds of technologies to cut through the clutter and unlock new business opportunities. Recent data shows that 76% of consumers shop online, and the same percentage of people made an impulse purchasing decision. This is a significant revenue stream you could be tapping into with the correct retail store marketing. Even if you have a brick-and-mortar location in addition to your online platform, e-commerce marketing can still help you increase the effectiveness of retail promotion and many other business initiatives.
Proximity Marketing, iBeacon Technology
iBeacons are types of proximity marketing solutions that allow retailers to reach consumers located nearby. Beacon technology companies allow companies to take advantage of mobile proximity marketing by delivering targeted messages straight to consumers’ phones. Proximity marketing companies use WiFi and Bluetooth signals to ensure the message is user-friendly and reaches the people who are most likely to visit your store.
Location-based mobile advertising is very effective because it uses information about an individual person’s movement or a group of people to identify purchasing trends and patterns. Geolocation marketing can be useful for segmenting your customers and building historical audiences based on location history. One of the biggest reasons location-based marketing is so effective is that it gives you access to the data right away, paving the way for real-time insights to capitalize on opportunities when they happen.
Artificial intelligence in marketing allows for greater automation, thanks to technologies like computer vision and object recognition. Such artificial intelligence marketing enables you to speed up processes like visual trend recognition, spotting interests, recognizing logos, and many other things. Marketing with AI can also help you with time-consuming tasks such as content creation.
Push marketing is all about pushing your products towards your consumers. A push promotion can help you place your products right in front of the customers. Such a push strategy in marketing can be very effective since it reduces the amount of time between the customer discovering the product and making the purchase.
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Companies are increasingly reliant on retail marketing solutions to increase revenue and customer loyalty. Ecommerce marketing automation and various AI technologies make it easier for retailers to deliver their message to the customers and make it easier for them to make a purchase. If you have both brick-and-mortar locations and an e-commerce platform, you can use them both in tandem to increase your customer base.
Skywell Software has extensive experience in e-commerce digital marketing and can create technological solutions to solve business needs. Our experience has provided us with insider knowledge and expertise on what works best for retailers in the digital marketplace, and we can work with you to achieve all kinds of business objectives.
Feel free to browse through the case studies of our eCommerce marketing agency to see some of the results we were able to accomplish for our clients.
Wizzzi – an augmented reality game based loyalty program – is meant to help retailers turn one-time customers into loyal ones, increase turnover, and distinguish themselves from the competition.
Skywell Software developed user-friendly ecommerce website, designed to enable fast and easy shopping navigation, interactive communication experience, and winning promotion with bonuses and special price offers available for clients directly within the store, as well as outside the hypermarket facilities.
Customertimes (CT), as part of their innovation stream, has decided to add Augmented Reality to their CT Vision product to demonstrate the future of retail audit and retail execution. Skywell utilized its deep expertise in retail software to realize this project. Only based on this competence, we could develop the AR app, integrating with CT Vision backend and enabling the end to end process from image capture to image recognition and visualization using AR.
Cosmia Augmented Reality (AR) MakeUp Application – is the solution that will help customers avoid buying cosmetics that isn’t right for them but try on Cosmia products virtually in real-time and see how it will look on a face/lip shape, and skin.
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