Groupe Auchan SA, French international retail group and multinational corporation. Known as one of the world’s principal distributors operating as hypermarket/discount store throughout 15 countries.
Wholesale and retail, online sales
Launching rapid development of its online storefront, Auchan aims to stay always up-to-date with the latest trends in online wholesale and retail trade. Among the others, here are the primary goals to be gradually achieved by the company throughout the next few years:
- 1Building stronger brand awareness in the realm of Internet sales. Ultimately, to boost company’s net profit & global turnover online.
- 2Shifting towards omnichannel business model to stipulate multiple communication channel integration into well-performing single system.
- 3Delivering IT innovation to give better balance to the hypermarket’s internal operations, as well as logistics and product distribution effort.
Developing unique mobile application designed to enable user-friendly shopping navigation, interactive communication experience, and winning promotion with bonuses and special price offers available for clients directly within the store, as well as outside the hypermarket facilities.
Following the best practices initially delivered by Walmart, IKEA, Amazon, etc. — we started with creating 25 workshops for a 200-hour in-depth project research. Engaging top specialists to ensure maximum effective implementation, Skywell Software decided to divide the whole task into several stages served by various experts like developers, designers, marketers, project managers.
- 1Reinforcing brand awareness online, coupled with improved positioning online. Ultimately, to increase company’s overall commercial potential by attracting more customers and getting them familiar with the new shopping platform.
- 2Providing detailed marketing analytics — from the model customer behavior online, to the actual sales deals within the hypermarket facilities.
- 3Creating a solid name of a user-friendly company that puts customer needs first and foremost. Reporting user’s product search preferences for the better understanding of general market demands to meet them with best-fitting shopping offers.
- 4Delivering well-polished omnichannel business model for maximum effective sales distribution.
- 5Elevating global turnover, coupled with reduced personnel workload owing to digital innovation and process automation.
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