Using Retail Automation to Survive and Thrive in the Current Economy

Using Retail Automation to Survive and Thrive in the Current Economy

Tracy Watson

09/07/2020

9 min read

retail automation

We have all heard the term automation being used in various contexts. Still, not many people have started using it to take advantage of the rapidly scaling retail environment. Since the amount of customers shopping online has increased significantly over the past couple of months, it is no longer possible to do certain processes manually. In this article, we will tell you about automated retail and some of the benefits you can get from it. First, let’s start with a definition. 

What is Automation in Retail 

Automation in retail refers to any process that can be performed by machines instead of humans. This is usually low-level, redundant tasks that take up a lot of time, extremely tedious, and it just would not make much sense to hire somebody to do all of that work. This is where retail automation comes into play, and it can perform all of those recurring tasks with a higher level of accuracy, and it never gets tired or bored of doing its job. In the eCommerce industry, in particular, there are a lot of things that could be automated, starting from inventory management to your marketing activities and everything in between. 

Retail automation becomes even more critical as your business grows simply because it allows your process to keep up with demand. With all of this in mind, let’s take a look at some of the benefits that automated retailing can bring your business. 

1. Cut Costs

We already mentioned above that there are certain tasks that can be automated, and there is no need to hire somebody to fulfill those duties. Think about how much that will save you in employee salaries, benefits, office space, and other overhead costs. When we factor in the productivity that automation offers, the benefits are especially apparent. For example, when an order is placed, a trigger email is sent to the customer to confirm the order. While this is an elementary example of automation, it simply would not be possible to perform such activities manually with thousands of orders per day, nor would it be very efficient. This is just one example of how automation in the retail industry is cutting costs for businesses. 

2. Boost in Efficiency

Automation can make your employees and your business, in general, more efficient by saving you a lot of time and energy. Your online store is always open, and at any point in time, someone from the other side of the world can visit your website and place an order. Automation can allow for this order to be placed and processed and have it fulfilled a lot quicker than to have to wait for the next day for your employees to come in and do it manually. Also, even if someone calls in sick or goes on vacation, you will still be able to conduct regular business activities because of the automation. 

robotic automation in retail

3. Better Customer Experience

We live in the experience economy, and tailoring the online experience of every user has become more critical than ever. This is particularly important for prospective users who are browsing through your online store. As soon as they land on your site, you need to be able to provide them with personalized recommendations. This shows your customers that you are aware of their needs, and it also helps you boost conversion rates. Specific eCommerce platforms are better in this regard than others. Magento platform is one of the best ones out there because it offers a high level of automation while boosting customer experience. 

4. Drive Sales

If we think about all of the efforts that are put into increasing the number of visitors and making the products themselves more appealing to customers, all of the things that we do can be automated as well. For example, automated retail systems can help you decrease shopping cart abandonment by sending out emails to particular customers inviting them to come back and complete their purchase. Also, some eCommerce platforms collect information about user activities on your website, which helps you gain a better understanding of their needs and habits. This valuable information could be used to get relevant items in front of your users, thus further driving sales. 

5. Reduce Human Error 

Any time there is a human factor involved, you will have errors to deal with. Sometimes these can be critical and can be preventing you from getting an accurate picture of the state of your business and other important information. This is especially true if your business is growing, and you always need to stay on top of inventory count, sales numbers, customer loyalty, and a lot of other data. Automating such processes could significantly reduce, if not completely eliminate, errors. Finally, you can say goodbye to manually updating spreadsheets or entering data into your system forever. The software available today can perform all of these tasks for you, thus allowing you to focus more on your core business functions. 

automation in retail industry

Start Automating Your Processes Today

An innovative retail software solution can help you gain the most benefits from automation and take your business to the next level. By increasing efficiency, while simultaneously reducing costs, you can get an advantage over the competition. The competition for customers, especially in the eCommerce industry, is severe, and people will not hesitate to leave your store for the competition. That’s why you need to make sure all processes are fast and efficient to make the lives of your customers and, as employees as well, more efficient. 

Investing in retail is becoming a necessity to increase the productivity of your employees and empowering them to make smarter and more confident decisions. This will pay off big time for you as your business starts to scale, and you need to have better quality data and the ability to service your customers at the same level as you did back when you were a startup or a small business. See for yourself what automation can do for your business.

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