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    Augmented Reality App for Finlandia Vodka Brand

    Estimate Project Estimate project

    TECHNOLOGIES

    • WebGL

      WebGL

    • AR.js

      AR.js

    • Gimp

      Gimp

    • Blender

      Blender

    • ARtoolkit

      ARtoolkit

    CUSTOMER

    Brown-Forman Corporation is one of the largest American-owned spirits and wine companies and one of the world’s 10 largest alcoholic beverages manufacturers. Brown-Forman was founded in 1870, and currently has a portfolio of over 25 brands and operates worldwide. BF Ukraine is a market leader in Premium whisky segment with Jack Daniel’s Tennessee whiskey and in Premium vodka segment with Finlandia vodka.

    CUSTOMER

    CHALLENGE

    The Customer has launched a new flavored vodka Finlandia Coconut that has less ordinary flavor than traditional vodka and needs a consumption promotion. Innovations that differ from the standard marketing tools used before fit brand needs and product launch priorities. Since AR/VR technologies are one of the top-tier marketing trends, it has been decided to develop an Augmented Reality product.

    CHALLENGE

    EXPECTED RESULTS

    – To increase consumer awareness of its new product and consumption way

    – To boost the level of consumer involvement

    – To introduce innovative technologies in line with recent marketing trends

    – To differentiate itself from competitors

    EXPECTED RESULTS

    USER FUNCTIONALITY

    The developed solution gives an AR experience that doesn’t require an application download. To interact with the Augmented Reality and to watch a video recipe of a cocktail, the user should launch the camera on his/her smartphone and scan the QR code printed on the bottle neckhanger. Scanning of the tag will launch a video with a bartender showing how to make Finlandia Coconut drink.

    After watching the video, the user can choose to replay it or close the application.

    USER FUNCTIONALITY

    SOLUTION

    This solution has become a simple, attractive, eye-catching, informative, and, above all, innovative way to promote the product and interact with the consumer.

    For the very first time in the Ukrainian market, the AR product can be presented to a consumer in such an easy way so that the consumer does not have to download an application, register, etc. Everyone can interact with the product by simply launching the smartphone camera right in the store, at home – anywhere – just in 5 seconds.

    Feedback

    Olena Klymenchuk

    Olena Klymenchuk

    Senior Brand Manager Brown Forman brands Ukraine

    Olena Klymenchuk

    Senior Brand Manager Brown Forman brands Ukraine

    Skywell Software company is our partner, who helped us to launch the AR application for Finlandia Vodka brand, that delivers a video of how to prepare a drink and how to consume the product.

    Skywell Software team is a very professional and engaged one. I really appreciate their dedication and drive for the best results. Thank you for our cooperation!

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    Finlandia vodka brand logo
    leleka maternity hospital logo
    Meest Corporation logo
    Eurosender logo
    wizzzi ar game logo
    TRU Systems GmbH logo
    eHealth logo
    oreo logo
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    Type of development
    • Augmented Reality
    • Virtual Reality
    • Mixed Reality
    • 3D Modeling/Scanning
    • Motion Capture/VFX
    • Computer Vision
    • Mobile Development
    • Web Development
    • Quality Assurance
    • Technology Consulting
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